Insights
Expert analysis, practical ideas and real-world perspectives on AI.
The Cost of AI: How to Think About Pricing and ROI
A practical framework for understanding AI pricing and calculating real ROI, including the hidden costs that often get missed.
How to Stay Current with AI Without Burning Out
A practical guide to staying informed about AI without burning out, with specific source recommendations and a sustainable learning routine.
Prompt Engineering 101: The Practical Guide for 2025
The prompt engineering techniques that actually work in 2025, based on what has been validated across millions of real interactions.
How to Evaluate AI Tools: A Framework for Non-Technical Buyers
A practical framework for evaluating AI tools, with the specific questions to ask vendors and the red flags that should make you walk away.
AI for Small Business: Where to Start When You Have No Time and No Budget
A practical guide to AI for small business owners who don't have time, budget, or a data team.
The Rise of AI Coding Assistants: A 2025 Reality Check
An honest look at what AI coding assistants actually deliver in 2025, with real data on productivity gains and the failure modes that matter.
How to Build an AI-First Strategy for Your Business
A practical framework for building an AI strategy in a real organization, based on what has actually worked in 2023-2024.
The Future of Work is Personalized
How AI is moving work from standardized processes to personalized experiences, and what skills will matter most in the years ahead.
AI Adoption by Industry: Where the Real Wins Are Happening
A grounded look at where AI is actually delivering results across six industries, with sources and real adoption stories.
5 AI Trends That Will Define the Rest of 2025
From AI agents in production to collapsing inference costs, the five trends that are actually reshaping AI in 2025.